No surprise here. When you have a film that restricts the age of the people who can view it, you cut down on the people that will view it. Not only that, but others say, well, if it is that bad, I won't go see it.
I mean, you can produce something that is rated R, and you might get the parents in a family to go see it (probably not, but for arguments sake). If you get a G or PG rated film, you will get the parents, and the kids, and they will buy popcorn, and there you go. You just upped your take by 2 people (average family size) per 2 that would see the R rated film. And that really isn't right, because parents also have to pay a baby sitter or something, and may not have the time to go out and catch a movie like that. Plus, they are family people, and family people have higher morals. They might see "The Passion" or "Schindler's List" but they aren't going to see "Original Sin" or "Sin City".
So anyway... there you go. Not that I don't like having some higher rated films, I like films that are action packed, or have some deep message. I loved "The Pianist" and even "The Matrix". But you have to admit, from a business standpoint, family films should be alittle bit more prevalent.
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3 comments:
Some stories can't be told as a PG - Saving Private Ryan and Shindler's List come to mind - but it always amazes me how often the F-word is thrown randomly into a film because some exec wants to get the "sweet spot" of PG-13 or R. Foolish to the extreme.
But then Hollywood is not known for dealing in reality.
I support family-friendly movies, but I think your logic is skewed. The average family isn't going to have time to attend many movies together and with movie prices nowadays, most families seem to be waiting for the DVD's to come out. There's a reason the majority of people going to movies these days are teenages and young adults. It's a social event they can afford (well, sometimes) and it's hip. But it's not hip for a bunch of teens to go see 101 Dalmatians. So, the movies are full of "hip" movies that attract the primary moviegoers in our society.
A good movie will draw people, regardless of the age. A rated R movie, no matter how good, cuts off a large segment right off the bat. And apparently the average family does have time to attend movies, because the numbers say they are attending them.
Read the article.
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